Strategy · Technology · Human Behavior

Some problems don't need
a consultant. They need
a laboratory.

Brazilian ingenuity — forged before the tools existed, in markets that resisted change — meets refined technology execution and American market access. Labs Guru is what happens when every discipline converges into one path forward.

20+
Years of career
100k+
Platform users
R$Bi+
Commercial cycles
8+
Industries
18mo
Ahead of ChatGPT
Real Estate TechHealthcareFintechLuxury ExperienceDefensePolitical IntelligenceWellness TechB2B PlatformsBehavior DesignAI AdoptionCrisis & LaunchSpeaking & KeynotesWar Room AdvisoryGo-To-MarketMentoringFractional CPO
The Laboratory

I can only help you build because I built.

"I can only help you build and become — because I built and became, when the means didn't favor it, when the market didn't understand it, and before the world had a name for what I was creating."

Solutions don't fit in a single discipline anymore. Not consulting alone, not product alone, not launch alone. Labs Guru exists because the most complex problems need something more — a methodology that crosses every boundary.

Behavioral mapping applied to the journey between a person and a decision. First tested in real estate. Then validated across healthcare, fintech, defense, luxury, political intelligence, and wellness. The industry changes. The human journey doesn't.

⚗️
Diagnose First
No solution before the real problem is mapped.
🧬
Cross Disciplines
Strategy, product, behavior, technology — never in silos.
🔬
Test & Iterate
Labs don't guess. They experiment, measure, and refine.
🚀
Ship What Works
Insight without execution is just theory.
2018
First SaaS launched
100k+
Platform users
50+
Tech team led
R$Bi+
Cycles led
8+
Industries
CRM
Fully AI-integrated,
before AI existed
Proof of Work

Fully AI-integrated CRM for Business — Agents & Customers · 2018–2021

Mix of V1, V2 & V3 · Real Estate Pioneer SaaS · 2018–2021

A navigated demonstration of the platform built before generative AI existed — multi-dashboard architecture, behavioral scoring, agent performance tracking, and autonomous conversational triggers.

THE NAVIGATION VIDEO IS INTENTIONALLY BLURRED TO PROTECT NON-DISCLOSURE AND PRIVACY POLICIES SIGNED WITH PREVIOUS USERS.

In My Own Words

The thinking behind the work.

How Can I Help

Every challenge has its right entry point.

For People & Founders
Early stage · Solopreneurs · Executives in transition

Mentoring & Advisory

Personal Brand & Positioning

Idea Validation & MVP Design

Wellness & Behavioral Science

Speaking & Keynotes

For Your Business
SMBs · Scale-ups · Companies in transformation

Product Strategy & Roadmap

Digital Architecture & Growth

Go-To-Market & Revenue Systems

AI Adoption & Workflow Design

Launch & Repositioning

For Complex Projects
Enterprises · Governments · High-stakes environments

Fractional CPO

B2B Platform & Hub Design

Crisis Management

Strategic Intelligence & War Room

International Expansion

Bluma Rozel Jablonca Jannuzi
Bluma Rozel Jablonca Jannuzi
Founder · Labs Guru

Bluma Rozel Jablonca Jannuzi

Founder · Labs Guru

I turn ideas into products and people into brands · C-Suite GTM & Revenue Systems · AI Strategy & Adoption · Market-to-System Translator · Advisor & Speaker · SaaS Founder

Started at IBM. Became an elite negotiator closing billions in commercial cycles across dozens of launches. In 2018, left that career to build what no one had asked for yet — leading a 50+ tech team without a technical background, creating one of the world's first fully AI-integrated CRM platforms: multi-dashboard architecture, autonomous conversational triggers, marketing integrations, social data, lead scoring, and a behavioral intelligence layer — before generative AI existed as a concept.

Shipped that platform to 100k+ users across 30+ organizations. Then took the same methodology into US fintech, luxury experience, healthcare, defense, political intelligence, and wellness tech. Every industry confirmed the same thesis: the methodology applies wherever a person navigates a journey toward a decision.

Labs Guru is Cross Industry, Business & for everyone —

because every idea deserves to be implemented and shown to the world.

Work With Me

I work with a select number of clients. Is there a fit?

A focused 45-minute diagnostic. I listen, ask the right questions, give clear direction — not a pitch. Session fee credited toward the project if we move forward.

⚡ We are growing fast. Reach out via email or LinkedIn InMail — fully operational across all channels shortly.
SOON