Brazilian ingenuity — forged before the tools existed, in markets that resisted change — meets refined technology execution and American market access. Labs Guru is what happens when every discipline converges into one path forward.
"I can only help you build and become — because I built and became, when the means didn't favor it, when the market didn't understand it, and before the world had a name for what I was creating."
Solutions don't fit in a single discipline anymore. Not consulting alone, not product alone, not launch alone. Labs Guru exists because the most complex problems need something more — a methodology that crosses every boundary.
Behavioral mapping applied to the journey between a person and a decision. First tested in real estate. Then validated across healthcare, fintech, defense, luxury, political intelligence, and wellness. The industry changes. The human journey doesn't.
Mix of V1, V2 & V3 · Real Estate Pioneer SaaS · 2018–2021
A navigated demonstration of the platform built before generative AI existed — multi-dashboard architecture, behavioral scoring, agent performance tracking, and autonomous conversational triggers.
THE NAVIGATION VIDEO IS INTENTIONALLY BLURRED TO PROTECT NON-DISCLOSURE AND PRIVACY POLICIES SIGNED WITH PREVIOUS USERS.
Mentoring & Advisory
Personal Brand & Positioning
Idea Validation & MVP Design
Wellness & Behavioral Science
Speaking & Keynotes
Product Strategy & Roadmap
Digital Architecture & Growth
Go-To-Market & Revenue Systems
AI Adoption & Workflow Design
Launch & Repositioning
Fractional CPO
B2B Platform & Hub Design
Crisis Management
Strategic Intelligence & War Room
International Expansion
I turn ideas into products and people into brands · C-Suite GTM & Revenue Systems · AI Strategy & Adoption · Market-to-System Translator · Advisor & Speaker · SaaS Founder
Started at IBM. Became an elite negotiator closing billions in commercial cycles across dozens of launches. In 2018, left that career to build what no one had asked for yet — leading a 50+ tech team without a technical background, creating one of the world's first fully AI-integrated CRM platforms: multi-dashboard architecture, autonomous conversational triggers, marketing integrations, social data, lead scoring, and a behavioral intelligence layer — before generative AI existed as a concept.
Shipped that platform to 100k+ users across 30+ organizations. Then took the same methodology into US fintech, luxury experience, healthcare, defense, political intelligence, and wellness tech. Every industry confirmed the same thesis: the methodology applies wherever a person navigates a journey toward a decision.
Labs Guru is Cross Industry, Business & for everyone —
because every idea deserves to be implemented and shown to the world.
A focused 45-minute diagnostic. I listen, ask the right questions, give clear direction — not a pitch. Session fee credited toward the project if we move forward.